Perfectketo.com is a health & wellness brand that focuses on the ketogenic diet and sell supplements that support that. They are one of the biggest sellers of ketogenic supplements and their secret is their organic traffic content campaign.
They are so successful partly because they targeted a focused topic (ketogenic diet) and created huge amounts of content answering hundreds of high-traffic frequently asked questions of search engines. Search engines will categorize your domain as specializing in a certain sector and give you ranking power within that sector. For this case, search engines see perfectketo.com as an authoritative source for ketogenic related search queries and will give them additional training power for that category.
At the time of this report Perfectketo.com:
- Ranks for 226,000 different keywords
- Gets approximately 446,000 visitors from organic search per month
- The value of their organic traffic clicks would be $369,000 per month if paid for with Google Ads.
The strategy that they undertook was one that is proven to be successful if done correctly. Lets take a closer look at how they did it.
How It Works
Imaged aside, you can see that Perfect Keto ranks for many keywords such as “how long does it take to get into ketosis”. This keyword gets searched nearly 15,000 times per month.
This blog post they made was based on the keyphrase shown above. The title of the blog post is the keyphrase to make sure Google knows their article is all about the question at hand, then they have a long informative article with images and formatted text.
They even included a video they made. This is a great way to enhance the ranking of your article and their work paid off, they are the 2nd search result on Google for this keyphrase which is generating them thousands of visitors a month!
The Power Of Backlinks
Backlinks from outside websites may be very impactful on a site’s authority score. Images aside, Perfect Keto has over 6,300 websites linking to their site reaffirming Google that you are reputable in the industry.
We then analyzed their traffic sources and found that a third of their traffic is from Google searches. This is all virtually free visitors that found them through their blogging efforts.
The traffic generated by organic will fluctuate, however, with continued effort, you can likely see your Google search visitors grow in number over the following months.
Organic marketing is the ultimate way to bring in potential customers for the long run, it will require some work but the traffic is here to stay once you acquire it. Don’t wait, make your brand grow like Perfect Keto and the other budding nutraceutical companies by starting your own organic marketing campaign with SMS Nutra today!