Your product is simple, yet complex. It is easy to understand the uses of your product, but not exactly how it works. This is the perfect scenario where a B-roll product explainer should be used.
Consumers are becoming more and more interested to know what exactly they are consuming. Delivering the utmost transparency to them may benefit your brand immensely.
The beginning of a B-roll explainer video starts the same way as many other video types: with the script. Creating a script that explains more about your product and goes in-depth about it is the first step. Doing research and using citations directly from published scholarly articles is a great strategy to instill trust and deliver vital information.
Scripts typically include research from scholarly studies from various sites such as NCBI, PubMed, or another closely related site. There are millions of studies to choose from on those sites, meaning you have a great chance of having many studies published on relevant topics to your product.
At this stage of the process, we will have a voiceover artist read the article aloud and record it. This is to help the viewers stay interested and watch the video longer.
Once the voiceover is created and edited to have optimal sound, we then move onto the selection of media. The videos and images used are going to go along with the script to enhance the deliverability.
The video now needs to be all put together and finalized. We carefully align the video to ensure the voiceover matches with what media is on the screen. We maximize engagement and view time with a few other strategies.
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